Case Study - The Club

Background:

HKT also introduced its customer loyalty program, HKT The Club. It is a mixture of a customer loyalty program and eCommerce, offering a platform for their customers to purchase or redeem the rewards, privileges, and services such as online shopping, travel, insurance, and CSR by cash or Clubpoints.

The Club cooperates with various merchant partners to provide a wide range of products for their members, from physical rewards like houseware and digital gadgets to experiential rewards. One of the key features of the platform is allowing members to earn while shopping. Not only can members earn Clubpoints by shopping online, but they can also use their Clubpoints to redeem rewards.

Solution:

Part of The Club’s vision is to help members enjoy more unforgettable experiences. As one of their merchant partners, Spoilt offers our most popular experiences to their members. From creative workshops like Handmade Leather Workshop to relaxing Korean Hot Stone Massage as well as Aromatherapy Massage. We hope to provide a series of fun, exciting and unique experiences for our partner.

After redeeming from The Club, their members will receive a booking form. Once the booking is completed, Spoilt will handle the booking request of the member. All questions regarding our experiences will then be answered by a dedicated customer service team.