Case Study - AIA

Background:

For this Celebration Gift Program, our client would like to offer a “Money Can’t Buy” experience as a special gift for their premium customers as well as their employees. Unlike the usual company branding gift packages, AIA wants to take a step further to bring a unique experience to its valued customers.

Our client also requests to include branded and personalised elements on the gift card to enhance customer relationships with the brand.

Solution:

We acknowledge the value of a good marketing campaign and strive to cater to every need of our partners. In this gift program, since the target recipients are AIA’s premium customers, we offer luxurious experiences such as a Spa treatment at W Hong Kong and a Private helicopter tour, and afternoon tea at The Peninsula to match the privileged theme.

Not only do we value the experiential gift itself, but we also aspire to a well-rounded marketing package. That’s why we help AIA design a branded gift pack with personalized messages to further strengthen its marketing communication strategy. Our goal is to provide an extraordinary experience to the recipients and a hassle-free gift idea to our clients.